As agile organization designer, I've been following Spotify closely. Over the years, I’ve visited their offices several times. It’s an awesome company and there is much to learn from them. However, if you’re considering implementing the ‘Spotify model’, please think again. Is your organization building a music player? Is your organization still trying figure out its business model? Is your organization facing hyper-growth? Is “move fast and break things” applicable to your product?” Maybe. But, probably not.Don’t “do the Spotify model” — do your model.In my latest article you'll read how you can start building your own model that fits your context and helps you gain agility, speed and innovation. Enjoy!