Bring your strategy to life by riding a bike 🚲
Imagine we would approach cycling the same way we would approach many strategic business projects:
Decide where you want to go.
Analyze and debate the *perfect* steering angle and departure speed to get there.
Prepare the bike once, then launch the bike.
How quickly would you fall on your face? I’d say within 10 seconds.
To ride a bike, you need to *steer continuously*. Start riding, sense the balance, then steer and course-correct. It is the only way to reach a destination.
It is no different in business.
We can’t plan & predict our way into...
... gaining market share.
... becoming the #1 app in the app store.
... changing the culture of an organization.
To achieve those outcomes, we should apply the same principles as with biking:
Continuous Steering over Planning
Start by starting
Sense and respond
Try, fail, learn
Progress over Perfection
If you’re curious about how to put this into practice, take a look at these earlier posts:
In other news, I just published my first note on Substack Notes. Notes is a new space on Substack for us to share links, short posts, quotes, photos, and more. I plan to use it for things that don’t fit in the newsletter, like work-in-progress or quick questions.