Bring your strategy to life by riding a bike 🚲

Imagine we would approach cycling the same way we would approach many strategic business projects:

• Decide where you want to go.

• Analyze and debate the *perfect* steering angle and departure speed to get there.

• Prepare the bike once, then launch the bike.

How quickly would you fall on your face? I’d say within 10 seconds.

To ride a bike, you need to *steer continuously*. Start riding, sense the balance, then steer and course-correct. It is the only way to reach a destination.

It is no different in business. 

We can’t plan & predict our way into...
... gaining market share.
... becoming the #1 app in the app store.
... changing the culture of an organization.

To achieve those outcomes, we should apply the same principles as with biking:

• Continuous Steering over Planning

• Start by starting

• Sense and respond

• Try, fail, learn

• Progress over Perfection

---

If you’re curious about how to put this into practice, take a look at these earlier posts:

Jeff Bezos’ advice on decision-making will help you accelerate and reduce costs

Strategic plans are a deception

---

In other news, I just published my first note on Substack Notes. Notes is a new space on Substack for us to share links, short posts, quotes, photos, and more. I plan to use it for things that don’t fit in the newsletter, like work-in-progress or quick questions.